Sugar is possibly the perfect drug. It’s perfectly legal, it’s cheap, it’s highly addictive. Sugar is ubiquitous and quotidian. There is absolutely no barrier to acquiring it. To the contrary, it is so omnipresent that you have to go to surprisingly great lengths to avoid it. I believe that sugar is the most insidious drug facing our society today. I’m sure we can all point to lots of things that sound far worse at first blush. What about opioids? Unlike opioids, sugar doesn’t require a prescription or any illicit transactions to acquire and at least when you take an opioid, you are aware that you are taking a drug. We ingest sugar without a single concern that it may be harmful and addictive. Furthermore, our society is so accepting of it that we do not even bat an eye when purveyors of sugars begin to get our children hooked on it from birth. It is considered so harmless that I sound like a crazy person for even suggesting that it is the cause of a worldwide health crisis.
On average, Americans consume between 150 and 170 pounds of added sugar per year. That degree of sugar consumption leads directly to a condition called hyperinsulinemia, too much insulin in the blood. Hypersinsulinemia is the catalyst for metabolic derangement and chronic disease. Chronic diseases are conditions that last for more than 3 months and are largely self-inflicted and include such killers as coronary heart disease, diabetes, obesity, and cancer. Eighty percent of our health care expenditures goes to dealing with these conditions that are largely preventable. There is a mountain of evidence that shows sugar is horrible for you. There is another mountain of evidence that shows that removing added sugar from your diet will have almost magical effects on your health.
This situation of people flagrantly disregarding the overwhelming amount of evidence is not unlike the situation with smoking a few decades ago. For years people thought smoking was great, even healthy, then finally people realized that smoking caused lung cancer and then we got so outraged that the tobacco companies had lied and concealed this fact for years that we sued the tobacco companies and put warning labels on cigarettes. Can you imagine? Tobacco companies knowingly sold harmful, deadly cigarettes for years and all we did was put warning labels on them. People still smoke despite knowing how bad cigarettes are. It hasn’t changed much. But at least we don’t have as many ads targeting children.
The same situation is happening with sugar except the sugar people are marketing to everyone, kids and parents especially. Maybe one day we can bring a class action suit against the sugar companies. Maybe we can get warning labels placed on every product that contains added sugar. But the problem would be that would require us to put a warning label on almost every processed food. At that point nobody would really notice because everything they touched in the store would have a label. If everything has a warning label, then nothing has a warning label.
Maybe the best thing is to just get everyone to give up sugar. Sadly, I’m sure that will not happen. The companies that make all those sugar-laden foods, have too much at stake to let us just give up sugar. A company like RJR Nabisco, Coca Cola, and Pepsi have billions of dollars tied up in sugar-laden foods and beverages. They have lobbyists in Washington, DC. They have scientists putting out studies that say their processed foods are “healthy.” They have billions of money in marketing putting out propaganda that says sugar is perfectly fine and “exercise is medicine.” They put the burden on the consumer to try to out exercise their crappy diet.
As a recovering sugar addict, I know how hard it is to give up sugar. Hyper-palatable foods laden in sugar call my name every day. I can’t go anywhere without carbs staring me in the face and challenging my resolve. That’s just the way the world is. However, I know if I can resist them them, then so can you.